So, to rank highly in search engine results pages and draw organic traffic to your website, you need to keep an eye on both the quantity and quality of your backlinks. Our Free Backlink Checker Tool will help you do just that. And you will see the following data for each backlink: Trust Flow and Citation Flow of the linking website Backlink status follow or nofollow URL of the page where the backlink is placed URL of the page on your website where the backlink is pointing Anchor text in which your backlink is embedded.
Get a clear picture of your backlink profile health and its impact on your SEO performance. Improve Your Backlinks. Earn more link juice with the links you already have. Reach out to webmasters when a backlink has less than optimal anchor text, has a nofollow attribute, or links to outdated content. Improve Your SEO. Create excellent, linkworthy content and focus more energy on link building, then use the Free Backlink Checker to spot changes in your top backlinks. Every new site needs to invest more and more effort into obtaining backlinks.
It does not matter how good your product, service, or text is if others do not know about it. Operation in the modern market assumes that a good product, by default, has the technology to bring it to the market. Thus, a separate sphere of SEO, namely, link building, has grown.
The first creators of content on the web placed links to each other based on the natural desire to share useful information with readers.
Now link building is a serious strategy, and the site owner needs to invest a lot of time and money in its implementation. In a small settlement where everyone knows each other, mentioning other people in a conversation is a natural part of the conversation. The number of professional spheres in which people are involved is greater, the number of interactions with strangers is greater, and the competition is also higher.
To effectively interact with other people, one must be able to find specialists in a particular niche and build relationships with them. Does it resemble anything? Link building — is precisely networking. And if you can easily establish contacts with people offline, then it will be much easier for you to understand how to build backlinks online.
Working on our projects, we managed to accumulate a large and successful experience with links. This experience consists of two elements:. The fifth is our own creation — it is the best for visualizing these data. So, we turn to the ideal technology for working with backlinks. Each site is located within a certain market.
The better you understand your niche and the patterns that work within it, the faster you can grow. If you enter the niche for the first time, you need to study its leaders. The niche is the search suggestion tools or, on a larger scale, the keyword research tools. Check out a few possible options. Next, you evaluate the TOP and see which of the sites is closest to you thematically.
We are currently in the first spot for this request, but we initially competed with the site keywordtool. In order to do this, we simply unload the backlinks of the competitor using Ahrefs backlink checker. In this case, to check backlinks we unload only the dofollow links. In the file itself, you do not need to change the format or edit it.
We go to Linkstrategy and load the original file in only two clicks. After uploading, we immediately get to the screen with the visualization of backlinks in time. In some niches, the first backlinks are most often built from their own resources. If the links are from unrelated sites, we can evaluate what type of links the competitor decided to use first — whether he immediately began ordering posts on other sites, applied blog comments, or focused on question-answer sites.
In our case, there are no peaks in organic traffic growth. But if we look at the traffic and the link profile together, we can notice an interesting nuance. Within Linkstrategy there is a very sharp surge in the growth of links in one of the weeks. When we examined the type of links, we saw that these, basically, were the links from blog platforms mostly blogspot. After comparing the Ahrefs and Linkstrategy charts, one can see that the sharp increase began after the major losses of referral pages in March.
And after examining the links themselves during the period of rapid growth, we came to the conclusion that it was a massive manual post-publication with very weak content. The anchor strategy is quite simple — brand anchors predominate. On that note, Google algorithms can also change, which can significantly affect rankings.
One of the most notable algorithm updates was Penguin in , which sought to derank spammy sites from its search results. Staying up to date on all changes to Google is crucial for SEO efforts, so you can know what to look for in your regular link analysis. Your backlink profile consists of all instances of other sites linking to your site. As you begin accumulating and building backlinks, you need as much information as possible about the type of backlinks that really move the needle on your authority score.
Whenever a new site links to yours, there are several things you should look for to measure the strength of the backlink. The DA of the linking site, the specific anchor text, and some other additional information like site traffic and topical relevance all determine whether a link from a specific domain helps or harms your website. As you pursue link building campaigns and improve the number of links in your profile as well as the link quality, links from spammy websites will not do as much harm.
But for newer sites with a small amount of links, regular link audits are very important. This type of close monitoring of your backlink list with a free backlink tool like ours can be the difference that helps you start showing up in search engine results pages. A healthy backlink profile is the foundation of search engine optimization, so make sure you perform backlink checks often.
If the harmful links are on your own site, you can take manual action and simply delete the links yourself. A disavow file created in the disavow tool essentially requests Google not to take the disavowed links into consideration when ranking your site.
Once all your link detox efforts are made, you can submit a reconsideration request with Google to see if your rankings increase. Performing this process manually can be cumbersome. SemRush and Majestic offer paid tools, but there are a number of free backlink checker tools to help you with the process that are just as effective.
Performing a backlink check with the help of digital marketers is a great way to make sure the links you disavow end up helping, not harming your site. You can review the recommendations, select the ones you agree with, and generate a CSV Excel right from our backlink checker. Even more good news is that the LinkGraph backlink checker tool can also help you compare your backlink profile to the profiles of your top competitors. This backlink analysis feature will help you understand how your link building efforts have stacked up against your competitors.
You can even use our spammy links toggle to remove bad backlinks from the comparison. This will give you a sense of the true link building gap between your site and competitor sites. If you need additional help optimizing your site, there are some great free tools available like Google Search Console, which can help you improve the chances of your web pages appearing in the SERPs.
Link building is the process of earning quality backlinks from authoritative sites in your niche in order to improve your backlink analytics and your overall site authority. Link building campaigns are a way to do optimization for your own website by improving your off-site rank signals. Not all methods of obtaining backlinks are considered Google compliant such as paying for unnatural links or through cheap tricks like comment spam. These tactics are generally considered negative seo and could easily result in a Google penalty in the long run.
Using original content to earn links is a great way to get link opportunities. There are many different ways link builders can use content for building links. Infographics are in high demand, and for good reason. Something as simple as a line chart can be a good start, and if you want a chance at lots of social shares, you might consider hiring a designer for more complex graphics.
Another way to build high quality backlinks is as a guest blogger on other sites. Guest blogging can also help increase your social media followers in addition to your traffic. One way to find leads for guest blogs is to find influential sources in your industry niche who regularly post guest blogs and see if you can pitch to the same sites they do. If you want to go a step further, you can set up a link alert in Google to let you know whenever the specified url posts new content.
For more leads on new links, it may be worthwhile to use open site explorer. This is a Moz search engine designed specifically to track links to your website. Likely, you will use a combination of different tools in your link building campaigns in order to get as many additional insights as possible and to conduct as much backlink research necessary to start outranking your competitor websites quickly.
If you want to see your search KPIs improve in Google Analytics, backlink tools should be a part of your regular sitewide links monitoring. You should be doing the SEO work of ensuring your site is not accumulating low-quality types of links. Use a link checker tool at least once every quarter and audit your total number of backlinks, as well as your anchors, to identify when or if a spammy website has linked to yours since your last round of backlinks analytics.
We are known for one of the best backlink checkers available because we make competitor backlink analysis so simple. In this way, the best backlink tool also becomes a link building tool.
You can also think about how PageRank is being distributed across your site. Different links pass on different quantities of link juice depending on the authority and reputation of the linking domain. A detailed breakdown of links and link type is very helpful for advanced optimization strategies. Negative SEO attacks can happen to any of your webpages, and they involve getting a sudden influx of low-quality links from link farms, blog comments, or other questionable black hat methods.
Even if the quality of backlinks in your link profile is strong, black hat SEO has been known to take down sites from the first place in the SERPs. For newer sites who have a lower number of total links in their backlink profile, the vulnerability to negative SEO is higher. Both nofollow and follow links from questionable web properties can cause real damage. People do negative SEO for a variety of reasons. Competitors may do it to harm your keyword rankings. Hackers may do it just for fun.
You will likely never know why it happened, so the only thing to focus on is how to mitigate the damage. Like any toxic backlink, you can use a backlink checker tool to generate disavow text.
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